KM Shinn

KM Shinn needed a stronger identity to connect with the aerospace and heavy industrial sectors. Their existing brand felt too soft and wasn’t resonating with their audience. Working with Michelle, the owner, and Hudson and Co., I developed a bold, masculine brand identity to align with their market. The new look is versatile across all touchpoints and positions KM Shinn as a leader in the industry. I also created marketing materials to support the successful launch.